Volkswagen sponsored the Kraftwerk performances at New York’s Museum of Modern Art. As part of the sponsorship, they had 800 tickets to give away to fans. We created GIFAway, an online animated GIF contest, to win tickets to see German music pioneers Kraftwerk at MoMA. The sought after ticket to the chronological 3D visualization show was described by MoMA's program curator Klaus Biesenbach as an experience of “art in the making.
It received an EX award for Best PR stunt, a Webby for Online Guerilla & Innovation, was placed on the FWA Shortlist, featured in Google's Creative Sandbox, and was a Cannes finalist.
“Instead of a traditional ticket giveaway, we engaged fans by enmeshing technology into the act of entering.”
“The art exchange complemented MoMA’s role of celebrating the arts.”
