Music has always been a powerful way to connect with Target guests. From live commercials to album release parties, Target has an incredible legacy of creating unexpected moments in music. They are all about creating bold, exciting ways to share #MoreMusic with guests.
“Imagine Dragons Live Commercial”
Imagine Dragons made history with the First Live Ad during the Grammys commercial break and with every live performance, you need real fans! The performance was in Las Vegas and meant that Imagine Dragons could perform in front of the hometown fans that helped make them famous. There were branded moments, wristbands that activated to the music, and more importantly, a strategic social media build up that created buzz for #moremusic beyond the bullseye.
“Justin Timberlake Album Release”
Justin Timberlake celebrated his anticipated album release of “The 20/20 Experience“ with a star-studded soiree hosted by Target. For the album launch, Target gave fans “more” than just your typical album release party. Target created a decadent Rat Pack-inspired event that featured a JT interview with Ryan Seacrest, as well as a live performance by JT and his band.
“Shakira Album Release Party”
