When Taco Bell launched their breakfast offering, it needed to be huge and disruptive. So we poked the bear. An experiential idea became the whole campaign, featuring real Ronald McDonald's from around the country. This campaign earned five Cannes Lions, including for best PR stunt.
“The launch needed to be huge and disruptive. So we poked the bear.”
“Guess Who’s Coming To Breakfast: Behind the Scenes”
“It had 3 billion media impressions in the first 48 hours ”
