2014 marked thirty years of the TED conference. For this special occasion, we conceived a social space that paid homage to this milestone. The brief was to keep the space rooted in a coffee shop. We imagined a coffee shop of the future, complete with a robot that "wrote" the best quotes of the TED conference from the last thirty years. Over the course of the conference, our Target experience featured activations including handwriting analyses and a live artist drawing portraits comprised of hand-drawn words.

“On paper strips, that cascaded in a canopy over it all, were quotes from TED Talks about design over the 30 years. ”

“A robotic arm kept the canopy alive by writing quotes throughout the event.”

“Artist Daniel Duffy’s created a live mural of TED 2014 speakers”

“Graphologists analyzed guest handwriting, shedding light on personal traits, relationship styles and more.”

“Design is in the details.”

Role: Creative Concept, Creative Director, Art Director