Every commuter's fantasy of clicking their heels (there's no place like home!) and being instantly transported is now a reality—well, almost. And to do this, we built a life-sized dollhouse in the middle of New York's Grand Central Terminal. On May 6, just in time for rush hour, the two-story Dollhouse officially opened in the iconic Vanderbilt Hall.
The Dollhouse featured eight fully decorated rooms that guests could walk through and explore. Conjuring up childhood memories filled with imagination and dreams, the Dollhouse featured over 3500 Threshold items that guest could touch, hold, and buy — in a living environment that couldn't be created in-store. In just two days of activating, the Dollhouse earned over 163 million media impressions.
“Over 3,500 products were on display and each one were for sale by Target”
“In just two days of activating, the Dollhouse earned over 163 million media impressions.”
“The 1,600-square-foot installation was made up of interlocking 4-by-8 panels that were fitted together in just 54 hours ”